About Us

About KANNAHI

Welcome to KANNAHI, where tradition meets contemporary fashion in every vibrant thread. Established in 2020, KANNAHI is a brand nurtured under the umbrella of PRINTAIM, a stalwart in the world of block and screen printing for the past 28 years. Nestled in Jaipur, the heart of timeless craftsmanship, our journey began during a year that posed challenges for many but inspired us to embark on a new chapter.

Founding Story: In the midst of the global pandemic, we transitioned from being a trusted third-party supplier for renowned brands to creating our own label. The vision was simple - to bring premium-quality printed fabrics directly to you, our valued customer. We wanted to offer not just products, but an experience that reflects our dedication to detailed craftsmanship and vibrant prints.

Inspiration Behind the Name: The name "KANNAHI" draws inspiration from Lord Krishna, a symbol of divine beauty and grace. As a manifestation of our cultural roots, the name encapsulates the essence of our brand, reflecting the timeless elegance and spirituality that define our creations.

Mission: At KANNAHI, our primary mission is to celebrate the inherent beauty of every woman. Rooted in our culture and connected to our heritage, we aim to empower the 'Women of KANNAHI' to embrace their ethnic beauty and feel truly beautiful inside out. You're already beautiful; our mission is to make you feel that way.

Values: Our brand upholds the values of authenticity, quality, and customer satisfaction. We are guided by the principles of transparency and integrity in every decision and action we take.

Products/Services: Explore our extensive range of ready-to-wear fashion, where each piece tells a story through intricate block and screen prints. From timeless classics to contemporary designs, our collection is a testament to the seamless blend of tradition and modernity.

Unique Selling Proposition (USP): What sets KANNAHI apart is our commitment to quality and authenticity. Unlike other brands, we have an in-house printing and garment manufacturing unit, ensuring that every product is crafted with precision and care. With 30 years of printing experience, we guarantee unique and exceptional prints that you won't find elsewhere.

E-commerce Presence: For the past two years, KANNAHI has successfully showcased its collections on major e-commerce platforms, reaching customers far and wide. Having sold more than 5,00,000 units, our brand has garnered trust and appreciation, making us a preferred choice for those seeking quality and style online.

Tagline: Our tagline, "Wearable Art," encapsulates the essence of KANNAHI. Each piece from our collection is not just a garment; it's a masterpiece crafted with passion and creativity, transforming fashion into an expression of individual style.

Target Audience: KANNAHI is designed for the modern woman who appreciates the richness of tradition and the allure of contemporary fashion. Our target audience is every woman who seeks to express her unique style through vibrant prints and detailed craftsmanship.

Discover the beauty within at KANNAHI – where every thread is a celebration of tradition, every print is a piece of art, and every creation is made just for you.